Oh Sun!
A Fresh Take on Soju
Oh Sun is a Korean soju crafted for the Indian market, made using fresh ingredients and a multi-distillation process for a clean, smooth finish. Available in original and fruit flavours, the brand positions soju beyond sipping — designed for cocktails, premium experiences, and boutique exclusivity.
The Brief
Introduce soju to a new audience and shift perception from a niche sipping drink to a versatile, premium cocktail spirit with strong shelf presence.
The Output
A distinctive brand positioned around mixability, elevated packaging, and higher alcohol content — creating a premium, exclusive soju tailored for the Indian market.
